Friday, June 20, 2008

Remember the Basics

It's easy to come up with lots of cool ways to build businesses and get clients, but why not try the basics first? The first basic is customer service. It's simple, for cryin' out loud. Just treat people the way you'd like to be treated.

Here's a recent bad example. The last two times my wife went to get her hair cut, the beautician was 20 minutes late for the appointment! Not working on another client, either, but late to get to the salon. My wife's reaction? "Two strikes and you're out! Next!" It's just inconsiderate, and thoughtless. My wife also watched as this same beautician turned away a walk-in client because she didn't like the way she looked. "Looks like a Valley girl. Not from around here."

So guess who's always complaining about her shortage of clients? And blaming everyone but herself.

Here's the key to customer service - figure out how you'd like to be treated and then do more! Surprise people with your service and appreciation. One existing customer is worth 50 potential customers. Treat them like the gold they are.

Oh, and always, always keep your agreements.