Friday, March 17, 2006

Make It Clear, Write It Down

I'm always amazed how people try to do things the hard way.

Let's say you want something (!) This can be anything from hiring the perfect employee, buying a new car, finding new office space or attracting the perfect, gold-plated client. Big or small. it doesn't matter.

What do most people do? They apply some version of the conventional wisdom, which says, "Let's go see what's out there". What that means is that they're prepared to settle for whatever they can find. So they rarely get exactly what they want. But there's a much better way.

Start with getting clear about what you want - really clear. Write a detailed description of EXACTLY what you want to get. This description should concentrate on the specific characteristics that are really important to you, so you may have to think it through to be sure what those are. For example, if people are involved, the common mistake is to specify job skills when what you really want is a certain attitude about work. (Hint - always hire for attitude and train for skills. Most people try to do it backwards and it's almost impossible)

Write your description of the perfect solution in detail. Read it with confidence, telling yourself that you've ordered it, it's on the way, and all you need to do is prepare to receive it. When Sandy and I moved to Kansas City, this is how we got our house. We had a detailed description written out, and we didn't wonder if it existed. We knew it was there and we just called around to see who had it for rent. We didn't quit until we found it, but when you're clear and commited it usually doesn't take that long.

We had well-meaning friends who told us that:
1. There aren't any houses like that in KC
2. If there are, it'll cost you 50% more than you want to pay
3. You're nuts to try to find a house without going to KC to look around

And they were all wrong. They don't understand the creative power of our minds.

In Phoenix, one of my clients with a windows and flooring business needed to hire a sales person. This is how it worked for her:
"I knew I needed to hire a salesperson to help me grow my business, but I was dreading the advertising and interviewing process. Wes suggested a simple application of the principles that he said would attract the right person. I tried it, and it worked. I found the perfect person without advertising or interviewing anyone. I am still in awe of how she just appeared, and is just exactly the kind of person I wanted." Mary Ann Tessitore, Glendale, AZ

Mary Ann had started her search looking for someone experienced in sales. But what she really wanted was someone who loved the business like she did, and could help people with their homes like she did. Once she got clear by writing it down, attracting the right person was easy.

So what do you have going on that you can apply this process to? Whatever you can conceive, and believe, you can achieve. It may only be one small parallel universe away! (But that's another thread)

Wes