Create Success Newsletter!
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Create Success Newsletter
Volume 5, Issue 4 - February 2008
Powerful Tips to Grow Your Business and Your Life
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In this issue ---
We now have subscribers to this newsletter in 68
countries.
Algeria - Argentina - Austria - Australia - Bahamas -
Barbados - Belgium - Botswana - Brazil -
British Virgin Islands - Bulgaria - Canada - Columbia -
Croatia - Denmark - Ecuador - Finland - France -
Germany - Ghana - Greece - Grenada - Hong Kong -
Hungary - India - Indonesia - Ireland - Israel - Italy -
Jamaica - Korea - Kenya - Lebanon - Madagascar -
Malaysia - Malta - Mexico - Micronesia - Morocco -
Netherlands - New Zealand - Nigeria - Norway -
Panama - Paraguay - Poland - Romania - Rwanda -
Russia - Serbia & Montenegro - Singapore - Slovenia -
South Africa - Spain - Sri Lanka - Swaziland - Sweden -
Tanzania - Thailand - Trinidad & Tobago - Turkey -
United Arab Emirates - United Kingdom - United States -
Uzbekistan - Venezuela - Zambia - Zimbabwe
Please - look at that list of countries above! If your country
is not listed, drop me a note using the
Contact form
so I can add your country to the list.
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This Could Be You
"Thank you so much again for all your help, support
and inspiration! It was wonderful and I'm moving with it!
Your SGR Program is fantastic! You are an amazing
coach! In a short time my private practice has doubled,
and I can clearly follow my heart now, getting in touch
with what I love to do and how I could serve this world
the best. Plus I learned how to effectively deal with
fears and obstacles. I can highly recommend your
course, Wes! In deepest gratitude,
Valli Baron, Breath Body Works, Santa FE, NM"
I'd love for this to be you. For the cost of a cup of
coffee a day you can finally put it all together and
get your life on track for your dream.
Go here to register right now
Get SGR Information Here
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Lead Article
How Not To Attract Customers
"Nobody cares about what you've got
to say unless it benefits THEM."
- - Mark Widawer
Internet marketer Mark Widawer has been doing
some articles on bad advertising and it's been fun
to read. Not because the bad examples are so
unusual, but because they're so common.
Pick up a magazine or newspaper right now and look
at the ads. Look for a clear, prominently placed
benefit statement that tells you what you get from
the advertiser. Not just a product, like "plumbing
supplies" but a benefit like "save $$$ on your heating
bills."
You probably didn't find too many. Most ads waste
most of the space with a pretty picture and a logo,
neither of which is of interest to the reader. For small
business this is a real problem because small
companies can't afford to waste money, and yet they
do - over and over again. Yellow pages, newspaper and
magazines, and flyers. Poorly designed and ineffective.
There are 4 components to a good ad - a strong,
compelling headline targeted to the customer, an
effective description of the benefits the customer
receives, a call to action (do something), and a
way to track response.
Tracking response is very important because without
it you don't know if the ad is working and you have no
way to test improvements. Successful advertisers do
what is called "split testing" which allows them to run
two similar but slightly different ads and measure
response. Over time they can make the ads very
effective.
For good ad techniques, look at what shows up in
your mailbox, particularly mailers for financial or
health newsletters. Look at the magazines at your
supermarket checkout. The text on the cover is
headlines designed to get you to pick them up.
Also, read the classifieds in the magazines, too.
When you go to buy an ad, usually the vendor will
offer to create an ad for you. If you don't take control
of that process, they will make an ad that's just like
all the other ads. Oh, you may have a different picture
and colors, but that's about it. A friend who used to
sell this kind of advertising confirmed that they had no
training in effective advertising, and they only cared
about selling the space and making it look pretty.
Keypoint - pretty doesn't sell!
So how do you learn to write effective ads? There
are tons of people online writing newsletters and
selling courses on this topic. You don't have to
work hard to find the information. You will have to
work to practice the craft and get good, though.
The good news is that since most advertising is
so bad, even a little good will be a big help to you.
Just remember to measure response, and test.
If you're in my Science of Getting Rich program
I can coach you on the process.
Register here
Remember, although it's nice to see your name
in print, nobody cares but you. Use your ad
space to attract customers, not to pad your ego.
Your pocketbook will thank you.
To your success,
Wes
Comments or questions? Drop me a line using the
Contact form
on my web site.
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Resources
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**Disclaimer - Results not typical.
Your results are the product of your own efforts and
we do not promise any particular outcome for you if
you follow our advice or take one of our seminars.
I hope you already knew this.
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© 2008 Wes Hopper. All rights reserved.
Feel free to pass the above in its entirety to
anyone you wish.
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